On commercials, they'll use film cameras, HD cameras, DVCPro50, Digital Betacam, etc, most of the time.
Just shoot in DVCPro50 and you'll see a difference. Same thing with a downscaled HD footage. A HD footage has much more lines of resolution.
And when exporting a still frame from Liquid, you'll not get the same result if you use "Top Field First" or "Progressive". Try both and you'll see.
Also, where you filming in 60i or 30p with a progressive camera like a DVX100?